SITUATION
How could General Motors create "street cred" for the tuner version of the Chevrolet Cobalt? more...

SITUATION
Volvo needed to create “buzz” surrounding its XC90 in the highly competitive SUV segment. more...

SITUATION
DaimlerChrysler was challenged with expanding customer understanding and appreciation of its growing SRT line of performance vehicles. more...

SITUATION
HUMMER had several objectives when it hired Skip Barber in 2005. more...