Imaginative, Inventive, Creative, Unique, Original
There are not enough new, creative ideas being implemented in our industry – in training or experiential marketing. Why? Because most marketing event and training designers lack the automotive gene and are afraid to take creative risks. Skip Barber educates thousands of people every year about cars.
The Skip Barber company culture is a car culture. We innovate by doing what we do naturally – by understanding the vehicle. We take creative risks every day in interacting with thousands of consumers and making certain that we reach each one.
We are the perfect interpreters to get the story out of the car and into the hands of the people that need to know, whether it be existing or potential buyers, sales experts or the media. |
Assimilate, Unify, Include, Incorporate, Adapt
Skip Barber OEM Events creates an environment to advance a persuasive and cohesive marketing or training voice consistent with your brand or product message. To be successful, everything has to come together: the idea, the implementation, the end-user interaction, the post-event follow-up and sustainment. We seamlessly combine the visual/visual and physical experiences with exciting at-the-wheel support.
Additionally, Skip Barber OEM Events utilizes the vast resources of the entire Skip Barber organization – an organization with more than 30 years of auto-related entertainment, education, and training. We draw upon all facets of the organization – from race series operations to consumer marketing to corporate relationships – to make each event a success. Skip Barber OEM Events has the knowledge, experience and contacts to create unique and original events. And drive results.
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Educate, Train, Teach, Coach, Guide
People learn and understand in three ways:
- by the senses – touching, hearing, feeling
- emotionally – personally identifying with object or subject
- intellectually – mentally processing the concept
The Skip Barber process meets every individual at each level, ensuring that everybody gets it.
Skip Barber OEM Events designers and instructors bring unparalleled professionalism, experience and customer-relations skills to every program. While each program is unique, the component of marketing and training is driven by the guidance and coaching of dedicated Skip Barber instructors and support staff.
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